In a sudden move, Microsoft rebrands Xbox Live to Xbox Network, reworking the naming within Xbox consoles and through Xbox websites.
Xbox Live is to become Xbox Network, in a new rebrand by Microsoft, Xbox’s parent corporation. The new branding is already appearing across Xbox networks, specifically in the Xbox dashboard for beta testers. These specifics included clips being uploaded to the “Xbox network” instead of Xbox Live. Since then, Microsoft has confirmed the name change, making it official.
According to an interview with The Verge, Microsft said the:
“Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement;
The update from ‘Xbox Life’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”
The name change has been hinted since August, when Microsoft had updated their Services Agreement for Xbox services. Microsoft had even said at the time that the was no rebranding for the service, and they had no plans to discontinue Xbox Live Gold.
Since then however, Microsoft has announced and taken back a price hike for Xbox Live Gold, secretly rebranded Xbox Live, and also didn’t cancel the service, still allowing millions to use ‘Xbox Live Gold.’
Luckily for consumers, the company is planning on dropping the Xbox Live Gold requirement for free-to-play online games, a point which Microsoft has refused for as long as free-to-play games have been available on their platforms. With this change, games like Fortnite will be free-to-play, and free to play online, with zero Xbox Live needed to access the multiplayer features.
Anyways, all of this is likely part of Microsoft’s mass rebranding of Xbox, to appear more of a brand vs a console. By changing Xbox Live to Xbox network, the company’s now expanding the services of Live to other platforms, including the chance of a PC related service.
This big move is part of Xbox’s plan to appeal to more gamers across the world, focusing on allowing a varied experience over a locked perspective within the usual ‘Xbox’ ecosystem.
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This is all a good sign for an expansion of the Xbox selection however, and it’s really a good sign for consumers above all. We can likely expect to see additional branding and rebranding of services and IPs from Microsoft, allowing a wider audience and possibility for the brand to keep growing.
If you guys want to hear more about this news, check back into Statural.com as the story develops.
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