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Hulu + Live TV Ups Pricing to $64.99/Month Starting December

Hulu + Live TV Ups Pricing to $64.99/Month Starting December

One of the prominent cord-cutting services has upped its pricing to $64.99, following in the path of fellow streaming service YouTube TV.

One of the prominent cord-cutting services has upped its pricing to $64.99, following in the path of fellow streaming service YouTube TV.

Credit | TechHive

Hulu is increasing the price of its cable replacing streaming services this December, bringing prices all the way up to $64.99 per month.

That’s a $10 price increase for the live service. Hulu with Live TV offers over 65 live TV channels, with a vast on-demand library, with all of Hulu available as well.

For $6 additional, subscribers can upgrade to remove ads from most of the on-demand shows, through Hulu’s library. This $10 price push keeps pricing similar to the 75+ channel YouTube TV, which was increased earlier this year.

On the price change to the service, the company included this note for subscribers in an email sent out this Monday: “Hulu + Live TV continues to be the only live TV streaming service that offers an entire on-demand streaming library – including more than 70,000 TV episodes and movies, and award-winning Hulu Originals – along with more than 65 live news, sports and entertainment channels, all in one place.”

This pricing technique follows the previously mentioned YouTube TV, which upped prices after securing extra channels from ViacomCBS, including Paramount Network, Nickelodeon, MTV, and more.

The addition of more channels, pushing both networks closer to 100+ channels, marks the slow shift away from strictly price-cutting streaming services, to a service more like cable.

Cable TV was known for its high pricing and countless unused TV channels, which is what most services are turning into now.

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I’m not completely sure, but I think Hulu’s pricing has almost doubled over its lifetime, adding in countless shows which aren’t used by many.

My own YouTube TV subscription is full of channels that I don’t even have listed, because I don’t plan on using them.

The overall secular shift that’s being pushed harder by services such as Hulu with Live TV, follows a shift from cable TV to streaming services, which then turn into the newer version of cable TV.

These extremely profitable services are being pushed further away from their scrappy underdog roots towards high-channel, high-price, high-profit subscriptions.

While calling switching from a $200/month subscription to a $65/month service “outrageous,” might be a stretch, compared to its earlier $30/month-ish price, it can seem that way.  

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