Disney+'s Newest Brand, Star, is Launching Next Week

The 6th brand for Disney’s own Disney+ is launching internationally next week, as the global replacement for the US’ Hulu service.

Credit | Disney Investor Day

Disney’s Investor Day, which took place late 2020, showed some incredible news and information about the company’s offerings when it came to their streaming services. This included information on Star, or Star+ in Latin America, the global equivalent to the United States’ Hulu streaming service.

Hulu is only available in the United States, but provides the more mature themed, or Fox-based content, that wouldn’t fit well on Disney+. Due to some weird international copyright and licensing issues, plus the ability for widespread recognition, Disney used the Star title to provide the same content that was on Hulu, internationally.

Star will be included as the 6th major tile in Disney+, for no additional cost, in select markets outside of the United States, on February 23rd. As mentioned, it’ll launch as the standalone Star+ in Latin America.

Content will include thousands of hours of assorted movies and TV shows from a bunch of studios, focusing on:

  • Disney Television Studios
  • FX
  • 20th Century Studios
  • 20th Television
  • Touchstone
  • and more, too.

Disney+ will be updated internationally throughout Europe, New Zealand, Australia, and Canada with Star included, on February 23rd. It’s said that additional markets throughout Europe and near Australia will get this update, although we’ll have to find out where Disney will use the Star name over Hulu.

The standalone service, Star+, a Latin America exclusive, will launch in June instead of February, at $7.50 per month, or $9 per month when bundled with Disney+. That high pricing will continue through the rest of the world, although with increased Disney+ prices instead of a new subscription to gain access to the content.

However, with increases in content on Disney+, pricing is increasing, or has increased to the following (February 23rd prices (although yes, in the future)):

  • Canada: $11.99/month or $119.99/annual
  • Australia: $11.99/month or $119.99/annual
  • New Zealand: $12.99/month or $129.99/annual
  • UK: £7.99/month or £79.90/annual
  • Euro: 8.99/month or 89.90/annual
  • Norway: 89.00kr/month or 890.00kr/annual
  • Denmark: 79.00kr/month or 790.00kr/annual
  • Sweden: 89.00 kr/month or 890.00 kr/annual
  • Switzerland: CHF12.90/month or CHF129.00/annual
  • Singapore: $11.98/month or $119.98/annual

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This is a great sign for Disney+’s potential success in other countries, with the powerful Star brand to push Disney+ to more homes. Like mentioned earlier, Star is essentially Hulu integrated into Disney+, allowing countries that subscribe to less streaming services, get access to the same content.

Since Hulu’s not available internationally, and Disney recently obtained the rights to the Star brand, it’s a perfect match, and a budget way for Disney to get Disney+ or Star’s content into the hands of more people. It’s a win-win for Disney and for the people of Canada, Australia, New Zealand and Europe, as they get more content included in one package, and Disney can increase prices by a little bit.

Anyway, hope everyone enjoyed today’s article, and feel free to check out more like this on the website!

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