Discovery Plus Launches Tomorrow With 55,000 Episodes of TV

Discovery Plus Launches Tomorrow With 55,000 Episodes of TV

Discovery’s new streaming service is expected to become a mid-tier service full of the company’s wide-ranging TV channels, from HGTV to TLC.

Discovery’s new streaming service is expected to become a mid-tier service full of the company’s wide-ranging TV channels, from HGTV to TLC.

Credit | Variety

Discovery, the media conglomerate of a different sort compared to Disney or AT&T, is launching their new streaming service, Discovery+. The company is home to dozens of high-profile TV channels, while not owning anything beyond said channels. Some of their most popular include:

  • Discovery Channel
  • Food Network
  • HGTV
  • TLC
  • Animal Planet
  • Travel Channel
  • ID
  • OWN
  • Science Channel
  • DIY Network (in 2021 becomes Magnolia Network)
  • Destination America.
USA Today

Discovery+ will launch at $4.99 for an ad-supported subscription tier, with a $6.99 ad-free tier. Launching on January 4th, 2021 (tomorrow), Discovery plans to bring the service to more than 25 countries within the year. 

A promising point for the service is the option for five unique profiles, as well as the option for four concurrent streams (across four devices). As part of the company’s planned rollout, Discovery is partnering with Verizon, in order to give up to a year of the service to Verizon’s 55 million customers.

New and existing customers on the company’s Play More or Get More Unlimited plans will get a year of the service for free. Customers on the Start or Do More Unlimited plans will get 6 months for free. Customers on Verizon 5G Home Internet or Fios, will get a year of Discovery+ for free as well.

It seems like Discovery is banking hard on two factors for the service’s success: pricing and branding. Through the eight brands featured on Verizon’s D+ (not Disney+) page, you have the combined viewerbase in the hundreds of millions.

As noted by The Hollywood Reporter, CEO David Zaslav said that ‘super fans’ would want to have a place to watch their favorite people across their favorite shows. He also said that there are currently plans to create a large amount of content exclusively available on Discovery+.

Day one content

CEO Zaslav has said that over 55,000 episodes across Discovery’s brands will be instantly available on the service on launch day. He also has mentioned that original content will “premiere 52 weeks a year,” likely giving original content for the first day of the streaming service.

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A niche provider in a big market

While Discovery isn’t necessarily a small company with annual revenues of over 11 billion dollars, they’re definitely not a massive one. The company isn’t a massive content filled conglomerate like rivals Disney, WarnerMedia, ViacomCBS, and more, they still have a big enough role to play in the streaming world.

Niche streamers like Crunchyroll or Shudder have been doing incredibly well, even with small footprints. Crunchyroll, an anime exclusive streaming platform, has over 3 million subscribers. Shudder, a horror afficionado’s service, has over 1 million subscribers.

There’s still a good chance that Discovery can push a decent entrance into the market, unlike flopping entries HBO Max or Peacock, due to their top tier viewer base and channel catalogue. The company should be able to just theoretically use the streaming service as another channel service.

Even with every content company under the sun launching a streaming service, there’s still a chance that Discovery can pull ahead with large amounts of content with a smaller price tag.

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